The Newest Millennial Travel Trend

The Newest Millennial Travel Trend

The Newest Millennial Travel Trend

The hospitality world literally idolizes millennial travelers and their trends. They have changed the standards of accommodations and amenities. This generation expects different activity, cuisine, and service. However, dude ranches have always offered many of the confusing or even cryptic components of millennial travel. Let's dig deeper into the good-time of an Instagramable dude ranch...

Experience 

Millennials crave authentic, experiential travel over packaged or conventional travel. Nothing is more authentic than Western Dude Ranches and the nearly 100 different options of ranches in the DRA portfolio that offer everything from working ranches to luxury-based stays across the country and Canada.

Newest Millennial Travel Trend

Brand names are still important; however, access to unique, obscure, or even, first-ever sports and adventures are more on par with millennial travel trends than a more traditional three-night hotel stay. A bonus, many ranches such as White Stallion in Tucson, Lone Mountain Ranch in Big Sky, Eaton’s in Wyoming and Lost Valley Ranch near Denver, have an onsite concierge to not only assist with ranch activity, but nearby reservations and bookings, something that is still desirable in off-the-grid areas, or those not listed on the internet. 

Productivity 

Millennials are not about wasting their vacation time and like to go full speed, and the DRA certainly offers up all these longings. Truthfully, it’s hard not to be productive on a ranch, even if that means relaxing. Dude ranches provide guests with a dozen or more activities daily, making for multiple adventure-days. This embodies a millennial attitude; why do one activity when you can have the option to do three? And, what if the three activities change daily? Think of all the adventures to be accomplished in a week! 

Newest Millennial Travel Trend

Horseback ride in the morning, hike in the afternoon, and snag a trout come sunset, that’s a typical day at many Rocky Mountain ranches. Come winter in Idaho and Montana, imagine a fresh snowfall horseback ride after a gourmet breakfast, followed by ski journing, then lunch by the fire before afternoon sledding, ice skating, cross-country skiing or sleigh rides, and the sun hasn’t even set! 

Cuisine

Dude ranches have an adventure in every imaginable form, but many still have a reputation of pork and beans when it comes to food. Get out the silverware and set the table, because over two dozen of the ranches have won food and beverage awards. 

Rawah Ranch, close to the border of Colorado and Wyoming, hosted one of the top millennial “athleisure” brands in the world for their version of The Last Supper. In planning their schedule, the Chicago-based organizer inquired if they could ask attendees about what their dream last meal would be. Then, the ranch’s chef would prepare each meal to specification, served with an intricate explanation. “That’s the thing at Rawah, there are no limitations on requests from fried peanut butter and jelly sandwiches to seasoned Cornish hen for BBQ night. 

Newest Millennial Travel Trend

Latigo Ranch, another Colorado Ranch outside of Kremmling, has a family legacy of dessert. Spencer, the owner's son, works his craft in the kitchen. “His desserts—they’ve become the stuff of legend in the last decade. Coffee crème caramel with a shortbread cookie, Vanilla-bourbon crème brûlée, served in a martini-chiller over shards of caramelized sugar, with a fresh, warm, house-made, yeast doughnut drizzled in Spencer’s own salted caramel sauce, and milk chocolate mousse in a sugar sphere. World-traveled guests have raved over its perfection.” Hannah, his wife adds, “Latigo is service. Our food is artistry. And the taste is out of this world.”

White Stallion Ranch in Tucson, Arizona, offers a patio utopia with and outdoor pizza oven and Tandoor—a cylindrical clay oven where heat is made by charcoal or wood to create a radiant cooking method—incredibly on-trend with the desire to know and see how your food is being prepared and cooked. Dinner is often served alfresco throughout the week featuring foods such as classic BBQ, brisket, pork tenderloin, steak, ribs, chuck roast, and locally-sourced vegetables. Steamship leg of pork, corn on the grill, produce skewers, wild rice, this is just a sampling of the gorgeously presented ranch food underneath the Tucson stars.

Online Impact with Authenticity 

The Newest Millennial Travel Trend

You don’t exist unless you have a website, well, that was 2014. Now, you need to have a social media presence and following to really attract the millennial traveler. With multi-generational ownership, millennials, of who have been raised on the ranches, are taking to social media and the authentic content has followings long after guests leave the ranch.

Cherokee Park Ranch (@cherokeeparkranch) has true rugged, seasonal images from the multiple generations that own and maintain the Colorado ranch. The millennial behind the campaign, Caree Prince (@careeoke), has her own following nearly 17K strong and loaded with Western wear, life, and landscape, authentic to her home daily activity, and it’s ragingly popular and constantly loaded with comments.

Triangle X Ranch, a historic ranch, in pristine Jackson Hole, runs five generations deep, and that’s their strategy. The engagement numbers on their Instagram (@trianglexranch) are some of the highest of all the dude ranches in the world! Nighttime skies, sunsets, and horses rack up hundreds of likes for each post. 

The Hideout Lodge & Guest Ranch (@thehideoutshellwy), east of Cody, Wyoming, also does a millennial-worthy job on their Instagram with sincere landscape from winter rides through feet of snow to cowboy sunrises and sunsets with the herd. Their remote location is the star of the photos with backdrops of dreams. 

The DRA member ranches will provide working, traditional, and luxury dude ranch vacations for all types of travelers and guests. Different activity, cuisine, and service will set the new standard for millennial adventure travel. For more information or assistance in selecting the right dude ranch for you, contact the Dude Ranchers’ Association! With almost 100 years of experience and over 95 ranches to choose from, we will help find the right ranch for you! 

The Newest Millennial Travel Trend

info@duderanch.org ~ 307-587-2339

The Newest Millennial Travel Trend   The Newest Millennial Travel Trend

Unique Spring Break Adventure Destinations

Spring Break Adventure Destination

Spring is coming! That’s right, we can see the light at the end of the tunnel and winter is going to come to an end…eventually! With the spring season comes spring break! Now, you could go the basic route and go to the beach and be surrounded by tons and tons of people while you fight for your spot in the sand OR you could spend your spring break at an all-inclusive dude ranch where things will be catered to you, you will find your peace and quiet AND your adventure! Keep scrolling on down to see some unique spring break adventure destinations for you, your friends, and your family!

Rancho de la Osa

unique spring break adventure destinations

Rancho De La Osa is a sportsman's paradise surrounded by 120,000 acres of National Wildlife Refuge in Arizona, high in the Sonoran Desert along the Mexican Border. The ranch offers an unparalleled experience with exceptional food and wine, unmatched hospitality, and enough activities to keep you and your friends and family busy day and night. They offer horseback riding for all skill levels through the ranch's many sandy washes, over rocky terrain and past incredible rock formations. Explore the high desert grasslands, take a guided off-road tour to visit the U.S.-Mexico border or take a nearby ghost tour in an off-road vehicle, test your shooting and archery skills, or lounge by the pool and relax! If you want ADVENTURE for your spring break, this ranch may be one for you!

Burnt Well Guest Ranch

unique spring break adventure destinations

Burnt Well Guest Ranch is located in warm, sunny, southeastern New Mexico. They don't have set schedules; flexibility is the word there and YOU are the focus while you are at Burnt Well. Horseback riding, cattle work, cattle drives, and archery shooting sports will keep you busy during your days here. There is no nose to tail riding at Burnt Well! Their riding is in open pastures unless you opt for a mountain trail ride for your day trip. Go to Burnt Well, get dirty and have some fun, then kick your boots off and relax!

Horseshoe Canyon Ranch

unique spring break adventure destinations

Near the pristine Buffalo National River Wilderness near Jasper, Arkansas, your spring break includes wonderful food, lots of riding and rock climbing, and comfortable, rustic log cabins with spectacular views of rolling meadows and high cliffs. Other activities include campfires, hiking, elk viewing, cookouts, shooting, Via Ferrata, zip-lining, river swimming, petting zoo, cook-outs, fishing pond, lodge games and more. The ranch has a pool and a hot-tub too! Enjoy canoeing down Buffalo National River. Rock climbing is popular year-round, scale large cliffs and peer at breathtaking terrain that seems endless. After a full day of activities, you can relax on your porch, hit the hot tub, or just snuggle in and let your mind be at peace.

V6 Ranch

unique spring break adventure destinations

Nestled in the Cholame Valley, the V6 Ranch envelops 20,000 acres of the most diverse and alluring country in the heart of central California. They’re conveniently located between Los Angeles and San Francisco, just a four-hour drive from either city, they offer the delight of bygone days in a world where fast is the average speed. This beautiful ranch offers activities to tickle the fancy of any person that seeks peace and quiet this spring. The clean air and warm nights are ideal for laying out under the stars. They offer trail rides, cattle drives, and horse camping with over 50 scenic miles of trails to explore with maps and trail markers to show the way. The ranch also offers hiking, photography, over 200 varieties of wildflowers, wildlife, and bird watching.

Elkhorn Ranch

unique spring break adventure destinations

Fifty-one miles southwest of Tucson, Arizona, in its own valley where mountains and desert meet, lies the Elkhorn Ranch. Riding is the main interest with gentle or loping rides through the desert and more vigorous trips along the many mountain trails. There are 70 head of horses and the right horse can remain with each guest throughout the visit. We can’t forget to mention the roomy accommodations and good food. This spring break, go enjoy the sunshine, wintering birds, tennis and swimming! The company you endure at this ranch will be fantastic too! 

Kay El Bar Guest Ranch

unique spring break adventure destinations

Kay El Bar Guest Ranch is a historic guest ranch in the heart of the Wild West on the outskirts of Wickenburg, Arizona. Activities at the ranch center around the riding program, with rides twice a day except for Sunday when they have one long morning ride and a trail-side cookout. The wranglers love introducing children (minimum age 7) and adult first-time riders to the joys of riding the trail on a trusty mount. Experienced riders find many delights in riding the Arizona hills. When you’re not riding, you can enjoy the ranch pool, whirlpool spa, evening group activities, hiking, and exploring the western town of Wickenburg. Local golf courses also welcome spring break visitors!

Geronimo Trail Guest Ranch

unique spring break adventure destinations

Opening in March, Geronimo Trail Guest Ranch is a small ranch located in the mountains in southwest New Mexico. Activities to be enjoyed include seeing 1,000-year-old archaeological sites near the ranch, campfires at night, fantastic stargazing, hiking, roping lessons, photography, and swimming in the creek. Horseback riding here takes you through open meadows and tall ponderosa forests (often with elk and other wildlife!), up high hills where the views go on forever across the 3.3 million-acre Gila National Forest, and down into deep canyons with sheer cliffs and crystal-clear streams. The trails start at their back door and we have millions of acres to discover!

Rancho de los Caballeros

unique spring break adventure destinations

Do you dream of desert landscapes and a margarita in your hand lounging by the pool? Then saddle up and make a perfect spring break getaway to the warm heart of the Old Southwest! Rancho de los Caballeros is the kind of place where everyone knows your name and your favorite horse. Go ride the rugged trails, tee off at the golf courses or luxuriate in a spa treatment featuring local desert ingredients. Savor cookout feasts with old friends and old wines, or make new friends over fresh local fare in the nostalgic main lodge. At Rancho de los Caballeros there's always something to do, including doing nothing, preferably by the pool because it’s spring break after all! At Rancho de los Caballeros, you'll feel right at home on the range.

Circle Z Ranch

unique spring break adventure destinations

Circle Z Ranch is located on thousands of acres and offers some of the most scenic horseback riding in Southern Arizona. They offer all-inclusive ranch vacations; three delicious meals a day, horseback riding, tennis, game room, outdoor pool, hiking, campfires, cookouts, nature walks and guided stargazing. You will explore lush riparian areas, beautiful canyons, high mountain tops and grass valleys. Experience the best of the Sky Islands of Arizona this spring break!

Tombstone Monument Ranch

unique spring break adventure destinations

Tombstone Monument Ranch is Tombstone's only dude ranch and is styled as an Old West Town with 18 uniquely designed rooms, all high-end and individually furnished. You can ride miles of trails where historic cowboys rode in the Tombstone hills, along old, abandoned railroad grades, in and out of dry gulches and washes, and along old dirt roads. Burst through the swing doors and step back in time in the Old Western-style saloon and enjoy fun evening entertainment after a hearty dinner. Really get to know the West's most iconic town - Tombstone. Situated only three miles away from the ranch, the town boasts more history of cowboys, Indians, silver mining, and gunfights than any other destination in the West! The nearby turquoise mines are a big attraction too!

White Stallion Ranch

unique spring break adventure destinations

Welcome to the White Stallion Ranch, where the pavement ends and the West begins. The easiest ranch to get to in Arizona, just 1.5 hours from the Phoenix airport and 35 minutes from the Tucson airport, with over 300 days of sunshine every year. In addition to a riding program that offers you up to 6 hours a day in the saddle, their most popular riding event is team cattle penning. Young and old alike find this the most exhilarating activity on horseback and they offer it three times a week. For the non-riders, their shooting range, fat-tire e-bikes, rock climbing, hiking, tennis court, sports court, petting zoo, game room, movie theater, pool, hot tub, exercise room and spa offer a wide variety of activities for all ages. Go join the White Stallion Ranch family this spring!

No matter where you choose to go, you can be sure that your spring break at a dude ranch will be one you will not soon forget! If you need help finding the right dude ranch for your spring break vacation, contact the Dude Ranchers’ Association! With almost 100 years of experience and over 95 ranches to choose from, we will find the right ranch for you! 

info@duderanch.org ~ 307-587-2339

Unique Spring Break Adventure Destinations Unique Spring Break Adventure Destinations  Unique Spring Break Adventure Destinations  Unique Spring Break Adventure Destinations

Many Dude and Guest Ranches are Offering Spectacular Savings During their Shoulder Guest Seasons

Shoulder seasons are the weeks before and after the main season begins and ends.  A ranch will sometimes offer added values like a massage, private riding lessons or a fine bottle of wine upon check-in etc. They may offer a repeat guest discount, a group of more than 20 people discount or an early bird booking discount.  Some ranches will  offer special packages during these times as well like fishing packages, riding only packages, horse clinic packages, shorter stay packages,  pack trips packages,  overnight camping and much more. We know finding the perfect ranch match for your family can sometimes be hard so The Dude Ranchers Association wants to help, give us a call at 866-399-2339 or shoot us an e-mail and we will do all we can to help you find that perfect ranch for your family. Any time is a great time to make memories with your family so what are you waiting for let us help you make memories that will last a lifetime!!!

Sundance Trail Guest Ranch Red Feather Lakes, Colorado Phone: +1 (800) 357-4930 Family dude ranch vacation in the Colorado Mountains; Smallest smallest of the CO member ranches. Western Horseback Riding; NOT nose-to-tail; we love teaching beginners! A relaxed, stress-free, hassle free, easy going atmosphere that only a very small family dude ranch can enjoy. Sundance-Trail-Arena-Rodeo

Smith Fork Ranch Crawford, Colorado Phone: +1 855-539-1492 Smith Fork Ranch is a private luxury destination nestled in the Colorado Rocky Mountains amidst thousands of acres of the West Elk Wilderness and the Gunnison National Forest. SFR offers unique western adventures, gracious hospitality, superb farm to table cuisine and an award winning wine list.

Greenhorn Creek Guest Ranch Quincy, California Phone: +1 (800) 334-6939 A truly all inclusive guest dude ranch vacation, we provide the perfect location for family vacations, reunions, weddings, corporate and business retreats, meetings, special events, equine guided education and so much more. Still serving up the best hospitality in the west!

Goosewing Ranch Jackson, Wyoming Phone: +1 888-733-5251 Here at Goosewing Ranch, we combine the lifestyle of ranching in the Wyoming wilderness with many of the modern refinements that make your visit with us especially enjoyable. Remote with spectacular scenery overlooking and close proximity to Jackson Hole and Grand Teton and Yellowstone National Parks. Excellent horseback riding, fly fishing, newly remodeled outdoor heated pool and hot tub, and kids activities.

Paradise Guest Ranch Buffalo, Wyoming Phone: +1 307-684-7876 Celebrating 100 years of FUN in 2007. Tucked away in the scenic Big Horn Mountains of Wyoming. Luxury log cabins with fireplaces, outdoor decks & spacious living rooms.

Hawley Mountain Guest Ranch McLeod, Montana Phone: +1 877-496-7848 Enjoy a Montana ranch vacation in a remote pristine wilderness north of Yellowstone. Small guest capacity and unique activities. Horseback riding; Fly fishing on private frontage along the Boulder River; Jeep ride to ghost town and historic gold mines; Hiking; Scenic raft float; Campfires/cookouts.  

THREE BARS CATTLE & GUEST RANCH Cranbrook, British Columbia Phone: +1 877-426-5230 Three Bars GuestRanch, The Adventure Ranch of the Canadian Rockies, invites you to experience the ultimate horseback riding vacation. Located just south of Banff National Park, Three Bars Ranch offers the most diverse activities program available anywhere. Voted Canada's #1 Dude Ranch 2011.

Echo Valley Ranch & Spa Jesmond Clinton, British Columbia Phone: 1.800.253.8831 Echo Valley Ranch & Spa is located in the pristine Cariboo region of British Columbia. Surrounded by wide open spaces and tranquil wilderness, Echo Valley offers horseback riding, hiking, fly-fishing, gold panning, bird watching, rafting, golf and a world class spa.

Dude Ranches are Nothing Like Reality TV

For a truly memorable vacation, nothing beats a Western cattle drive. Straight from the big screen, these working cattle drives, offered through various accredited members of the Dude Ranchers’ Association, transform a movie moment into a real-life vacation experience unlike any other. Please do not confuse the “Big Screen” with “Reality TV” as it is my opinion that a recent reality TV show inaccurately portrayed what vacationing at a DRA “working ranch” is all about.  All DRA working ranches are about YOU, the guest, having the time of your life while learning skills that cowboys use to be successful ranchers. 

The wranglers that work on these ranches are some of the most knowledgeable folks in this field.  Having been in the business for over 11 years, I know firsthand that “Western Hospitality” comes first and foremost on any DRA-accredited ranch, and as such I can assure you there will be no yelling, no name calling and no belittling.  All these ranches have made the decision to add the guest experience to their working ranch operation so they can share this wonderful way of life with folks who would not normally get a chance to experience it. They love what they Rowses-1-1-Cattle-Drive-001_edited-1do and it shows. What a guest will really experience on one of these ranches is nothing short of amazing.

The cattle drive experience varies from ranch to ranch, with some ranches providing only two drives (one in the spring and one in the fall) while others offer cattle drives almost every day. The purpose of the drives, however, is universal: to move cattle from one location to another without losing any animals along the way. Guided by expert wranglers, cattle drive participants shoulder important responsibilities as they keep the herd together, chase down stragglers and stay on the move. For just a taste of the cowpoke life, dude ranch visitors can participate in cattle drives that last only a few hours. When cattle need fresh water, new grass or simply a change of pace, a cattle drive is the answer, and on working dude ranches, guests saddle up with the hired hands to make things happen. Multi-day cattle drives fill the urge for the more adventurous to get a taste the true Western experience. These drives often include river crossings, mountain riding and range roaming as the herd travels miles from one location to another. Of course, long days of riding are rewarded with evenings of fly fishing, card playing, and other rest and relaxation—just like in the days of the real cowboy. Cattle drives appeal to riders of all levels, although some riding experience is obviously beneficial.

However, there’s no better way to improve riding skills and abilities than to spend a day in the saddle riding with a purpose. The exhilaration of combining real work with real pleasure is impossible to ignore, and nothing beats riding herd in the broad expanse of the Wild West. Of course, no cattle drive is complete without plenty of good food, and every DRA member provides outstanding cowboy cuisine. After a day on the range, ranch guests love the hearty meals, down home entertainment and cozy Cowboy Chic lodging that are the hallmarks of every dude ranch experience. The next time you are looking for an adventure, a unique experience or a time to reconnect with nature, we invite you to explore our accredited working ranches which are sure to both challenge and revive your body, spirit and mind. 

The Dude Ranchers' Association was formed in 1926 to preserve this special way of life and the wonderful environment in which dude ranching takes place. When you vacation at a Dude Ranchers' Association Dude Ranch, you can be sure of a quality vacation. Membership in the Association is a rigorous two year inspection and approval process, to assure that guests are treated to genuine western hospitality combined with the lodging industry’s highest standards. Our Dude Ranches offer all-inclusive vacations that are perfect for everyone, from the littlest rancher to Grandpa and Grandma.  Horseback riding, hiking, petting zoos, swimming holes, rodeos, fishing, games, skeet shooting, archery, art classes, cooking classes and more await your discovery on your next Dude Ranch Vacation.  Horses, Hats, History and Hospitality - they're the foundation of every ranch. There is a little cowboy in all of us... come find yours...

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