The Dude Ranchers’ Association (DRA) is excited to announce that its 88th annual convention will take place on January 22-25, 2014 at The Bahia Hotel in San Diego. Attendees, consisting of top dude and guest ranch owners and operators from across North America, will trade their cowboy boots for flips flops as they head to sunny California, a twist for the convention as previous events have been held at DRA-accredited member ranches.     DRA White Large

The four-day conference will feature numerous seminars related to the various aspects of the dude ranching and hospitality industries such as new vendor introductions, fodder education, marketing updates and initiatives, horse safety seminars, moral workshops and “Dude Ranching 101.” There will be a series of roundtables moderated by subject matter experts in the areas of blogger outreach, public relations and website marketing. The annual action for the Dude Ranchers’ Educational Trust will also take place at the convention. The Trust protects and preserves the history of dude ranching by maintaining a museum and archives for educating the public on the historical nature of the dude ranching industry. The Trust also has a scholarship program which support Dude Ranching and the future of Dude Ranching by providing financial  assistance and encouragement to students pursuing an educational program that will lead to a career of benefit to them and the Dude Ranch industry.  

The DRA has scheduled an impressive line-up of speakers for this year’s event, including Nancy D. Brown, a travel writer and journalist who currently writes a travel column for the Contra Costa Times and Lamorinda Sun; Kirk Weisler, an international keynote motivational speaker; Jon Albert, founder of Jack & Jill Late Stage Cancer Foundation; and Pat McCauley, President of InsideOut Solution, a hospitality marketing company.    

Networking will be an important part of the convention, as ranch owners and operators exchange ideas and experiences to help one another continue to meet and exceed the highest standards in the dude ranch industry, promote the Western ranch vacation experience, and preserve and protect parks, forests and wildlife. Programming for this year’s convention was designed to allow plenty of time to explore all San Diego has to offer such as the San Diego Zoo, Balboa Park, USS Midway Museum and the Gaslamp district. Attendees will also be able to take full advantage of the resort’s amenities including on-site watersports, the Bahia Belle Mission Bay Cruise, or simply relaxing by the pool or on the beach.  

The DRA represents a broad spectrum of dude and guest ranches across North America, ranging from rustic, no-frills working ranches to luxury resort-style ranches offering five-star cuisine and spa treatments. Established in 1926, the DRA was founded to preserve, protect and promote the unique experience and identity of a dude ranch vacation: the original all-inclusive vacation destination. The association is currently made up of more than 100 guest ranch members.